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Research papers

In the backstage of the TV audience

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR - Public and TV Programme Relation Rate - shows the way to understand how people watch TV, and their feelings and behavior...

Catalogue: Latin America 2003
Authors: Fábio Mariano, Elenice Rampazzo, Paolo Fiasco
May 4, 2003
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Citation

Mariano, Rampazzo and Fiasco (2003a, May 04). In the backstage of the TV audience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-the-backstage-of-the-tv-audience